© Mateus Franzé
Brand identity and website All projects

01 / Brand identity and website

INNAP

Services

Brand identity and website

Direction

Mateus Franzé

Industry & year

School of naturopathy
Running since 1997
Brazil
© 2025

Overview

From interest to enrolment.

A school of naturopathy and integrative therapies running since 1997. New identity and one long page, built to turn interest into enrolment without looking like an ad.

The identity

Knowledge that widens care.

The wordmark, in its horizontal version: Formação em Práticas Integrativas, desde 1997.
The wordmark, in its horizontal version: Formação em Práticas Integrativas, desde 1997.
With the slogan: Conhecimento que amplia o cuidado (knowledge that widens care).
With the slogan: Conhecimento que amplia o cuidado (knowledge that widens care).
The NN symbol, for small spaces.
The NN symbol, for small spaces.
Five colors: Verde Petróleo, Grafite Profundo, Dourado Ocre, Bege Rosado and Marfim Quente.
Five colors: Verde Petróleo, Grafite Profundo, Dourado Ocre, Bege Rosado and Marfim Quente.
NewBlack Typeface for titles, Lenia Sans for text.
NewBlack Typeface for titles, Lenia Sans for text.
In use: course books, stationery, a tote and the staff badge.
In use: course books, stationery, a tote and the staff badge.
INNAP brand identity
INNAP brand identity
INNAP brand identity
INNAP brand identity
INNAP brand identity
Joint signature with FAMEC.
Joint signature with FAMEC.

The website

Section by section.

01. Every path starts somewhere different. Visitors pick the situation closest to theirs and get the courses that fit it.
01. Every path starts somewhere different. Visitors pick the situation closest to theirs and get the courses that fit it.
02. The areas of study, each one a door into its own courses.
02. The areas of study, each one a door into its own courses.
03. The experience starts before the first class: what happens after enrolling, step by step.
03. The experience starts before the first class: what happens after enrolling, step by step.
04. The people who teach, before any price.
04. The people who teach, before any price.
05. Almost three decades of history, told in one screen.
05. Almost three decades of history, told in one screen.
INNAP website, part 6

Top to bottom

The whole page, scrolling.

INNAP website, part 8

Live site

See it live ↗

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Brand identity and website · 2025

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