01 / Website and art direction

Questão de Ordem

Services

Website and art direction

Direction

Mateus Franzé

Industry & year

Course and planner book
Order and running a home
Brazil
© 2025

Overview

A sales page, without the shouting.

A course and planner book about order and running a home. A long sales page, with guarantee, testimonials and FAQ, and none of the shouting the genre usually brings.

The page

Section by section.

01. The promise, then the reason. The opening states what the course is for and moves straight into why order matters, in the author's own voice.

02. Two products, one offer. The course and the planner book sit side by side, so the bundle reads as a single decision.

03. What you learn, module by module, under one quiet heading.

04. Price, then proof: the offer, reader reviews and a 7-day guarantee, in that order.

05. The author, and the questions people ask before buying.

On mobile, the same order, with the button always a thumb away.

Top to bottom

The whole page, scrolling.

Live site

See it live ↗

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