<?xml version="1.0" encoding="UTF-8"?>
<!--
  Mapa do site.

  Enderecos publicos: as paginas do site e o blog. Briefing, orcamento e
  proposta ficam de fora:
  abrem por token e nao tem o que indexar.

  Cada pagina aparece uma vez, so em ingles. Desde 01/10/2026 (decisao
  do Mateus) o Google indexa so a versao em ingles, a lingua do cliente
  que ele quer: o HTML das paginas sai em ingles, e o portugues e o
  espanhol (?lang=pt, ?lang=es) continuam no botao de lingua para quem
  visita, sem hreflang. Antes havia alternate por idioma, mas as versoes
  com parametro apontavam o canonical para a pagina sem parametro, e a
  auditoria do Semrush acusava o conflito entre os dois.

  ATENCAO a quem for editar: comentario XML nao aceita dois hifens
  seguidos em lugar nenhum. Este arquivo ja nasceu invalido por causa
  disso, e o Google leu e encontrou zero paginas por um mes. Travessao
  aqui e virgula ou ponto, nunca o par de hifens.

  lastmod (06/10/2026): o dia do ultimo commit de cada pagina, o mesmo
  que git log -1 mostra. Mudou o texto de uma pagina, troca a data dela
  no mesmo envio.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <url>
    <loc>https://franzestudio.com/</loc>
    <lastmod>2026-10-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
  </url>

  <url>
    <loc>https://franzestudio.com/trabalhos/</loc>
    <lastmod>2026-10-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://franzestudio.com/landing-pages/</loc>
    <lastmod>2026-10-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- pagina de servico de marca (02/10/2026) -->
  <url>
    <loc>https://franzestudio.com/branding/</loc>
    <lastmod>2026-10-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- paginas de nicho: uma por publico com caso real no portfolio -->
  <url>
    <loc>https://franzestudio.com/landing-pages/online-courses/</loc>
    <lastmod>2026-10-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://franzestudio.com/cases/heni.html</loc>
    <lastmod>2026-10-08</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://franzestudio.com/cases/stima.html</loc>
    <lastmod>2026-10-08</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://franzestudio.com/cases/bodoa.html</loc>
    <lastmod>2026-10-08</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://franzestudio.com/cases/jpb.html</loc>
    <lastmod>2026-10-08</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://franzestudio.com/cases/iconico.html</loc>
    <lastmod>2026-10-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://franzestudio.com/cases/kea.html</loc>
    <lastmod>2026-10-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://franzestudio.com/cases/viralflow.html</loc>
    <lastmod>2026-10-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://franzestudio.com/cases/innap.html</loc>
    <lastmod>2026-10-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://franzestudio.com/cases/qdo.html</loc>
    <lastmod>2026-10-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://franzestudio.com/cases/g7.html</loc>
    <lastmod>2026-10-21</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- blog, so em ingles: e escrito para o cliente americano -->
  <url>
    <loc>https://franzestudio.com/blog/</loc>
    <lastmod>2026-10-22</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://franzestudio.com/blog/brand-identity-package/</loc>
    <lastmod>2026-10-22</lastmod>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://franzestudio.com/blog/sell-online-course-from-your-website/</loc>
    <lastmod>2026-10-13</lastmod>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://franzestudio.com/blog/brand-identity-cost/</loc>
    <lastmod>2026-10-22</lastmod>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://franzestudio.com/blog/small-business-branding/</loc>
    <lastmod>2026-10-15</lastmod>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://franzestudio.com/blog/how-long-does-it-take-to-build-a-landing-page/</loc>
    <lastmod>2026-10-20</lastmod>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://franzestudio.com/blog/landing-page-mistakes/</loc>
    <lastmod>2026-10-20</lastmod>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://franzestudio.com/blog/landing-page-cost/</loc>
    <lastmod>2026-10-20</lastmod>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://franzestudio.com/blog/landing-page-vs-website/</loc>
    <lastmod>2026-10-20</lastmod>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://franzestudio.com/blog/service-business-landing-page/</loc>
    <lastmod>2026-10-19</lastmod>
    <priority>0.7</priority>
  </url>

</urlset>
