01 / Brand identity
Bodoá
Services
Strategy
Visual identity
Art direction
Web & applications
Direction
Mateus Franzé
Location & year
Brazil © 2024
Overview
Beauty in every form.
Bodoá was born as a complete beauty and wellness space for a demanding clientele. Hair salon, barbershop, aesthetics, nails, massage and spa share a single experience.
The challenge was to create a sophisticated, memorable brand that could bring different specialties together without losing warmth, personality or consistency.
Concept
The classic not as nostalgia, but as a signature.
Victorian architecture was translated into lines, frames and ornaments with a contemporary presence. The result balances tradition and precision without turning the brand into a period piece.
Burgundy, deep green, ivory and gold make a sensory palette, while the lettering gives the brand an elegance you recognize even away from the logo.
Visual system
An identity that lives in every detail.
Original applications
The identity beyond the logo.
Digital experience
The project in motion
Digital experience
An online home for the brand.
The website turns the atmosphere of the Bodoá space into an editorial story: wide images, restrained motion, expressive type and a clear path to explore the services and book an appointment.
Result
A brand ready to welcome different rituals, and still be recognized as one.
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