INNAP
A school of naturopathy and integrative therapies running since 1997. New identity and one long page, built to turn interest into enrolment without looking like an ad.
What I did: brand identity and website.
See the caseSales pages for online courses and schools
Your course is good. The page has to show that to someone who has never heard of you, before the price comes up. I research, write, design and build course sales pages: one person, from the first call to the day the page goes live.
Three projects
Pages for people who teach
A school, a course with a book and a study club for lawyers. Three different audiences, and the same job: take a stranger from curious to enrolled without the page sounding like an ad.
Questão de Ordem
A course and planner book about order and running a home. A long sales page, with guarantee, testimonials and FAQ, and none of the shouting the genre usually brings.
What I did: website and art direction.
See the case
G7 Jurídico
The launch of a new product: a study club for procedural law. The page they had before was not converting well.
Designed for an audience that buys on authority, so proof comes before price and names come before proof.
What I did: landing page and art direction.
See the caseWhat goes on the page
What a course sales page needs, in the order that works
Nobody buys a course from the syllabus. People buy when the page answers their questions in the order they come up: what changes for me, can I trust you, what exactly do I get, and what does it cost.
A promise in the student's words
What changes for them after the course, said the way they would say it. The syllabus comes later.
Who it is for, and who it is not
Turning away the wrong student is how the right one recognizes the course is theirs.
Proof before price
Some audiences buy on authority. On G7 Jurídico, proof comes before the price and names come before the proof.
The teacher
A face, a track record and a reason to listen. Courses are bought from people.
What is inside
Modules, format, schedule, how long each lesson takes and what arrives on day one. Most doubt is about not knowing what you get.
The price, with context
What is included, how to pay and the guarantee, together in one place, so the number never shows up alone.
The real objections
An FAQ written from the questions people actually send you, not the ones that are easy to answer.
One action, repeated
The same button, with the same words, after every section that could convince someone.
And no shouting: no timer that resets, no fake "three spots left", no wall of exclamation marks. Questão de Ordem has a guarantee, testimonials and an FAQ, and none of that.
Price and time
Three levels, price on the table
Seven days from brief to launch. Fixed prices in US dollars, half up front and half on delivery.
Essential
US$ 2,500
- One page
- Copy adapted from material you already have
- Design and build
- One round of revision
- Live in 7 days
Complete Most chosen
US$ 4,500
- Audience and competitor research
- Copy written from scratch
- Design and build
- Two rounds of revision
- Measurement set up
- Live in 7 days
Launch Kit
US$ 6,500
- Everything in Complete
- A thank-you page
- 12 static ad creatives
- 3 short videos
- Page live on day 7, ads ready on day 10
Launch Kit is the level made for opening enrollment: the page, the thank-you page and the ads, from the same hand, with the ads ready on day 10. The full breakdown, with the process and the FAQ, is on the landing page services page. How these prices compare with the market: How much does a landing page cost?
Free sample
Send me your current page: I redesign the first two sections (above the fold and the next one) in 72 hours, free. Three per week.
Send me your pageQuestions
What course creators ask before saying yes
Do I need finished copy?
No. On Complete the copy is written from scratch, out of the brief and the research. On Essential I adapt the material you already have. And if you already have copy that works, better still: we start from it instead of throwing it away.
Which platform will my page be built on?
On the one you already use. I build the page and hand it over set up on your platform (Kajabi, Teachable, Webflow, Framer, WordPress or Wix), connected to your checkout and ready for launch.
I already have a copywriter. Can you work with their copy?
Yes. I design around their copy, word for word, and they can review the page alongside you.
My course does not have a brand yet. Is that a problem?
No. The quote form asks whether you have a full identity, just a logo, or nothing yet, and the proposal changes with the answer. Brand work is the other half of what I do: INNAP got its new identity and its page in the same project.
How long does it take?
Seven days for one page, with a calendar saying what lands on each day. On Launch Kit the ads are ready on day 10. What stretches that is usually the time it takes to answer the brief and approve the copy, and that is written into the calendar too.
Do you speak English? What about the time zone?
I do. I work from Brazil on US hours, so the overlap is your whole business day, not two hours at the end of it.
Who owns the page at the end?
You do. You get the page published and working, and the design files with it. Nothing stays locked with me.
Next step
Tell me about your course
Five questions, about a minute. You see the price before you leave your email.
Get a quote