Notes on pages that sell.

Landing pages, copy and brand design for small businesses: what things cost, what goes on the page, and what actually brings in customers.

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What is included in a brand identity package (and what is not)

The six parts a package should have, the five it usually leaves out, and one test: can you work alone after delivery?

About seven days for a custom page. Where the time goes, what slows it down, and how to get yours live faster.

What the market charges, from a logo contest to an agency, what moves the price, and what to ask before you pay.

What you gain over a marketplace, what you have to build yourself, and the sales page that has to do the selling.

A clear message, a simple identity and a few templates: what to put in place first, and what can wait.

Ten mistakes that cost small businesses leads, from a vague headline to a slow first screen, and how to fix each one.

Real price ranges, what drives them up or down, and five questions that tell you whether a quote is fair.

They do different jobs. How to decide which one comes first, and the order that usually pays off.

The sections that earn trust, in the order the visitor needs them, and what to leave out.

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